Abstrak While the idea of virtual corporation as a strategy has been given a lot of attention to date, very little work has been done to address the concept from the academic viewpoint. This paper formally addresses the Virtual Corporation with regard to how it promises to meet the needs of consumers who are evermore becoming the "economic man " yet also imperils the corporation in the implementation process. To this end, we review the literature and provide a series of viewpoints on the benefits and dilliculties encountered.