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MODEL INTERNALISASI NILAI-NILAI SPIRITUAL KEWIRAUSAHAAN DALAM BISNIS MULTI LEVEL MARKETING

Kusnandi (FKIP Universitas Galuh Ciamis), Endang Sumantri (FPIPS Universitas Pendidikan Indonesia, Bandung)
Abstrak
This study is based on the fact that (1) business spiritual values that foster Indonesians as religious people are not yet to understood, (2) Internalizing spiritual values such as faith and beliefs, morality, responsibility, and independence are crucial for business behaviors, (3) of 49 countries surveyed, Indonesia ranks 44 in entrepreneurship, which is characterized by a low level of appreciation and attention to entrepreneurship, and (4) the majority of multi level marketers are trapped in profit orientation and hedonism, solely seeking for material wealth by ignoring business values and ethics. It focuses on the domains of internalization model of entrepreneurship spiritual values that shape business behaviors, namely (1) what business values prevail in CNI multi level marketing business ?; (2) what model the CNI multi level marketers use to internalize spiritual values of entrepreneurship in order to enable them to develop ?; (3) how to internalize the spiritual values of entrepreneurship in the CNI multi level marketing business ?; and (4) what is the development model for internalizing the spiritual values of entrepreneurship in this business ?
This study is aims at describing a model for internalizing spiritual values in CN multi level marketing business, and formulating a hypothetical model for internalizing the spiritual values of entrepreneurship. The method in use is a case study that adopts a qualitative approach and focuses on the description and analysis of the model and the process of internalizing the spiritual values of entrepreneurship in CNI multi level marketing business.

Kata kunci : The model of internalizing, The spiritual values, Entrepreneurship

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