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Audit Komunikasi sebagai Alat Mengukur Efektifitas dan Efisiensi Komunikasi Organisasi

Suwatno, Drs, . M.Si
Abstrak
Every organization has to do communication’s audit regularly in order to know how effective the communication’s programs, activities, perfonmances or policies that they have done. Communication audit uses integrated, planned and systematic method of researchs, objective data and standardized bench marking. The result of communicatio’s audit shows what and where the communication’s barriers and it gives some recommendations to be fixed sothat the goal and objective can be reached.

Kata kunci : Audit Communication, Organizational Communication

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